According to @CNBC, Black Friday has become a retail letdown as retailers ‘diluted’ the event by stretching promotions over longer periods, reducing the urgency and single-day sales concentration that used to drive a clear trading catalyst for retail names; source: CNBC. For trading, this setup points to less one-day event volatility and a shift toward evaluating the full holiday season run-rate and updates across consumer discretionary and retail ETFs; source: CNBC. Positioning may favor tracking reported holiday sales progress and guidance across tickers such as AMZN, WMT, TGT and XRT over a single-day spike, while monitoring whether weekend retail headlines coincide with broader risk appetite that 24/7 markets can reflect in real time; source: CNBC.